projects $ cat automated-web-design.md

Automated Web Design

paper

2016 · MSc thesis — University of Amsterdam

Can a website redesign itself to convert better, without an A/B-testing team? My master thesis explored exactly that: online automated multivariate web design optimization.

The system (AMOS) treats a page design as a genome — colors, layout, typography as genes — and uses a modified genetic algorithm to evolve the design against live user behavior, converging on higher-performing variants while visitors browse.

The fun part was fighting the explore/exploit trade-off: showing experimental designs to enough visitors to learn, without hurting the experience for everyone else.

visit project git clone

$ cat package.json

{
  "name": "automated-web-design",
  "version": "1.0.0",
  "description": "Master thesis: Online Automated Multivariate Web Design Optimization — using a modified genetic algorithm to optimize and automatically adjust web design.",
  "category": "paper",
  "role": "MSc thesis — University of Amsterdam",
  "keywords": [
    "AI",
    "Genetic Algorithms",
    "Research"
  ],
  "homepage": "https://github.com/laurensV/amos/blob/master/master_thesis_AMOS_laurens_verspeek.pdf",
  "repository": "https://github.com/laurensV/amos"
}